Whitney Griffith, a Microsoft software engineer, shares insights on building production-ready blockchain apps, especially for enterprise clients transitioning from traditional to tech-driven models. She highlights common blockchain adoption mistakes, emphasizes designing ecosystems with all stakeholders involved, and explains using permissioned blockchain (Quorum) for consortiums. Whitney details a Japanese mobility-as-a-service blockchain project that unified transport providers, enabling seamless multi-operator ticketing using ERC-721 tokens. The system integrates Azure services for scalability, IoT data handling, and ensures transparency, security, and user convenience while supporting governance and continuous updates.