This panel session, moderated by Brian Calhoun from Tari Labs and Yat Labs, featured experts discussing the critical issues surrounding NFTs in entertainment, particularly focusing on community building, intellectual property, and regulatory compliance. Ryan Coopdeville emphasized the vital importance of developing an organic and engaged community, warning against projects driven solely by speculation or quick flipping. Zip Gould highlighted the challenges athletes and entertainers face in monetizing their name, image, and likeness, noting the historic lack of compensation for such intellectual property and the promising potential of NFTs to create new revenue streams, especially in college sports and HBCUs. Jim Walker, a compliance expert, underscored the legal complexities, particularly regulatory risks related to securities laws, advising careful structuring and marketing to avoid SEC enforcement.